Strategy. Media. Execution. Results. Run by operators, not consultants. The same people every week, every brief, every campaign.
Before founding Keel, our team ran 20+ media companies across consumer, tech, defense, and nonprofit sectors. We didn't advise on campaigns. We ran them. That accountability comes with every engagement.
The principals run your account. Always.
The people who pitch you are the people who do the work, week one and week fifty-two. No hand-offs. No junior teams. When you call, you're calling the people building your strategy.
Our incentives match your incentives.
We don't take commissions on media spend. What we recommend is what we believe will perform, not what pays us more on the back end. The plan you see is the plan we'd run if your results were our results.
We've run media across every category.
Consumer. Tech. Defense. Nonprofit. B2B. 20+ media companies between us. The fundamentals don't change with the vertical. The judgment does.
The work compounds over time.
Strategy gets sharper when the same people carry context across every brief, every campaign, every market shift. Institutional knowledge that never resets.
We buy, place, run, and optimize every week. No exceptions. And we build the content, authority, and relationships that compound over time. Same principals. Both lines.
We buy, place, run, and optimize. Every week. No exceptions.
Strategy & Planning
Multi-channel plans built around how your audience decides. CTV, paid social, programmatic, OOH, digital.
Buying & Placement
The people who planned it place it. No buying desk. No team that doesn't know your account.
Campaign Management
Full operational oversight. Trafficking, vendors, assets, schedules. Same people start to finish.
The channels that build reputation, open doors, and generate inbound.
Thought Leadership
Editorial strategy, ghostwriting, LinkedIn programs, op-ed placement, by people who ran editorial at scale.
Reporting & Optimization
Weekly reviews, monthly analysis, quarterly sessions. Clear recommendations from the principals. Not summaries.
Research & Intimate Events
Proprietary research, case studies, curated dinners of 8 to 12 senior decision-makers. Proof points paid media can't manufacture.
Our team came up running consumer publications, tech media, defense and veteran outlets, and nonprofit campaigns. 20+ media companies between us. That range is the point.
Where we go deeper than most: the veteran and defense community. Our advisory network includes Medal of Honor recipients, Paralympic veterans, and senior defense executives.
If results matter, we'll do the work. The vertical is secondary to the standard.
Brands the team has worked with over 60+ years
Every engagement starts with a conversation. With the people who'll actually run your account, not a sales team.
Start the conversation →Every engagement starts with a conversation — with the people who'll actually run your account. Fill out the form and we'll respond within one business day.